What Happened to the Miller Highlife 1 second Super Bowl Commercials?

              I remember for about a month or two before last years Super Bowl between the Colts and the Saints the Miller Brewing Co. broadcasted tons of Miller Highlife commercials announcing their plans to broadcast 1 second commercials during the Super Bowl. The pre-superbowl commercials were hilarious and really got my attention, as well as informed me to keep a look out for the quick one second clips during the Super Bowl. I thought this marketing strategy was absolutley brilliant.
              By creating 1 second commercials to broadcast during the superbowl, Miller Brewing Co. was able to broadcast 30 times the amount of commercials throughout the superbowl as a company that spend $2-3 million to broadcast one 30 second ad. However, a 1 second commercial happens way to fast to notice and would not be effective at all if it were not for the pre-superbowl commercials. By creating the 30 second pre-superbowl  ad that they were able to broadcast at normal advertising rates rather than the outrageous Super Bowl premiums they were able to effectively advertise, and they were able to inform their audience to keep a look out for the upcoming 1 second clips. This, in turn, caused millions of  people like me who saw the pre-superbowl ads to think about Miller Highlife even while other commercials were playing because I was constantly on the look out for the one second blurbs.

Here is one of the pre-game ads -->

          

 I thought this marketing strategy was absolutley genious, however neither Miller, nor any other firm tried this strategy this year. What do you think? Is this a good marketing strategy?

Response to Abbys Superbowl Car Ad Post

I would agree with Abby that car companies (along with beer companies) have the most competition when it comes to advertising during the superbowl. It seemed as though every other commercial during the superbowl was either for a car or a light beer. I would also agree that the Volkswagen commercial was one of the funnier commercials of the night (and the doritos commercial with the little pug who breaks down the door). However, I would disagree that spending $2-3 million on a 30 second slot is a waste of money for these companies. Over 100 million televisions tuned into the superbowl this year which means well over 100 million people watched the super bowl this year (no one watches the superbowl alone). Also, unlike any other telvision broadcast, these 100+ million viewers usually dont tune out during these ads due to the reputation of superbowl commercials. Even though $3 million seems like a lot of money, being able to get your message out to so many people so quickly is very cost efficient. For example, if you compare the $2-3 million expense for the 30 second slot during the superbowl to the time and money needed to hand out 100 million volkswagen fliers, the commercial is much mroe efficient both cost wise and time wise. However, I would still agree with yotu that 3 million dollars for 30 seconds worth of promotion is a bit ridiculous.