Response to Abbys Superbowl Car Ad Post

I would agree with Abby that car companies (along with beer companies) have the most competition when it comes to advertising during the superbowl. It seemed as though every other commercial during the superbowl was either for a car or a light beer. I would also agree that the Volkswagen commercial was one of the funnier commercials of the night (and the doritos commercial with the little pug who breaks down the door). However, I would disagree that spending $2-3 million on a 30 second slot is a waste of money for these companies. Over 100 million televisions tuned into the superbowl this year which means well over 100 million people watched the super bowl this year (no one watches the superbowl alone). Also, unlike any other telvision broadcast, these 100+ million viewers usually dont tune out during these ads due to the reputation of superbowl commercials. Even though $3 million seems like a lot of money, being able to get your message out to so many people so quickly is very cost efficient. For example, if you compare the $2-3 million expense for the 30 second slot during the superbowl to the time and money needed to hand out 100 million volkswagen fliers, the commercial is much mroe efficient both cost wise and time wise. However, I would still agree with yotu that 3 million dollars for 30 seconds worth of promotion is a bit ridiculous.