What Happened to the Miller Highlife 1 second Super Bowl Commercials?

              I remember for about a month or two before last years Super Bowl between the Colts and the Saints the Miller Brewing Co. broadcasted tons of Miller Highlife commercials announcing their plans to broadcast 1 second commercials during the Super Bowl. The pre-superbowl commercials were hilarious and really got my attention, as well as informed me to keep a look out for the quick one second clips during the Super Bowl. I thought this marketing strategy was absolutley brilliant.
              By creating 1 second commercials to broadcast during the superbowl, Miller Brewing Co. was able to broadcast 30 times the amount of commercials throughout the superbowl as a company that spend $2-3 million to broadcast one 30 second ad. However, a 1 second commercial happens way to fast to notice and would not be effective at all if it were not for the pre-superbowl commercials. By creating the 30 second pre-superbowl  ad that they were able to broadcast at normal advertising rates rather than the outrageous Super Bowl premiums they were able to effectively advertise, and they were able to inform their audience to keep a look out for the upcoming 1 second clips. This, in turn, caused millions of  people like me who saw the pre-superbowl ads to think about Miller Highlife even while other commercials were playing because I was constantly on the look out for the one second blurbs.

Here is one of the pre-game ads -->

          

 I thought this marketing strategy was absolutley genious, however neither Miller, nor any other firm tried this strategy this year. What do you think? Is this a good marketing strategy?