Response to Doug Sacks Week 9 Post

I would have to say that both sides are to blame for the overspending in America, but primarily it is marketing that has lead to this overspending. It seems as though over the last couple decades marketing as taken on a much more important and aggressive role in business. With sex apeal and the need for social status at the forefront, marketing agencies are constantly instilling images of what society expects of you more or less. By saying buying this body spray will get you the hot girl, or buying this car will put you in a higher social class, marketing firms are basically poking at the consumer and telling them they are not good enough unless they have this item. Though this has almost always been the marketing trend, I feel over the last few decades it has taken on a much more aggressive form. The idea is no longer to make you want the product, but to make you need the product in order to fit in with society.